I just finished reading Crush It! by Gary Vaynerchuk. It was a quick read. If you’ve been following Vaynerchuk’s career then you know his mantra and you’ll soon realize that the book doesn’t offer anything new. But, that’s okay. Vaynerchuk has a good story to tell and valid points about building a brand and its worth having all of his tips and tricks consolidated in one place. Sure, you can find everything Vaynerchuk discusses in the book for free on his website, but as Vaynerchuk points out, we are in the “thank you” economy and buying his book is a way of saying “thank you” for all the years of free, but valuable, content he has pushed out.
Tags: Books, Branding, Gary Vaynerchuk